Conduct a situational analysis of a company

Conduct a situational analysis of a company

Updated

Act like a skilled marketing executive. Conduct a situational analysis for the following company.

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Company: [Insert company name]. 
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Be sure to analyze the company's four C's: 

- Company: the company's strengths and weaknesses, resources, and capabilities.
- Competitors: the rivals' strengths and weaknesses, potential reactions.
- Customers: the customer's demographics, motivations, wants and needs.
- Collaborators: the risks, rewards, and strengths of suppliers, partners, or other alliances.